No matter how good or successful your business or products are, if your website is not optimally designed for lead generation you will generate very few leads. Lead generation is not the end either. Just because a potential customer did not buy from you today does not mean that they will not do so in the future as well. Lead nurturing is also an important aspect that should be kept in mind while designing a website so that your leads just don’t stay leads but become loyal customers as well. Once a visitor is on your landing page, it is the web design of your site that determines whether this person will be encouraged and generate a lead for you or be put off and exit from your website. So how important is web design for a lead generation?
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