Designing an E-commerce website is different compared to designing any other kind of website. You cannot just put relevant information on a page and expect the customer to be attracted to it. An E-commerce website needs to be designed such as to capture the maximum attention and interest of a visitor. Successful E-commerce web design ensures that once a visitor opens or stumbles upon your website, he stays there and interacts with it. By providing an interactive homepage with relevant suggested products as well as suggested pages leading to other categories of products that might pique a customer’s interest is necessary.
When it comes to E-commerce, the navigation of your website for your customer to find products he’s looking for should be a breeze. If things are complicated or hard to find it will instantly put the customer off and you will end up losing a potential customer. So, what are the core features necessary for a successful E-commerce website that not only attract customers but encourage and channel them into the sales funnel process? Let’s have a look.