Web Design for E-commerce

Web Design for E-commerce

Designing an E-commerce website is different compared to designing any other kind of website. You cannot just put relevant information on a page and expect the customer to be attracted to it. An E-commerce website needs to be designed such as to capture the maximum attention and interest of a visitor. Successful E-commerce web design ensures that once a visitor opens or stumbles upon your website, he stays there and interacts with it.  By providing an interactive homepage with relevant suggested products as well as suggested pages leading to other categories of products that might pique a customer’s interest is necessary.

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Keep It Simple!

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When it comes to E-commerce, the navigation of your website for your customer to find products he’s looking for should be a breeze. If things are complicated or hard to find it will instantly put the customer off and you will end up losing a potential customer. So, what are the core features necessary for a successful E-commerce website that not only attract customers but encourage and channel them into the sales funnel process? Let’s have a look.

What Will We Do For You?

Clear Goals on Each Page
Every page of your E commerce website should have a well-defined purpose. Your home page should be inviting enough to attract users to go through the product categories, or even straight to a product page. The product page should be designed such to eliminate all doubts customer might have and convince them to add the product to their cart.
CRM Integrations
Set clear and reachable ways for your customers to reach you. Make it enticing enough to attract customers into contacting you. If your contact information is not displayed visibly enough or users have to scour your website to find it you might end up losing the chance of a sale. Additionally, you can also display information like product reviews, FAQs, satisfied customers’ testimonials, etc
Customer Loyalty
Most people shop online through multiple websites. Try to bring customers back to your website whenever possible. A user is more likely to buy a product every time he visits your website than the last. Notify them with timely emails of the arrival of products that were out of stock as well as new products and seasonal sales. This shows your customers that you care.
Competitive Edge
Create a simple and step by step checkout process. Leading user from one page to the next and giving them the feeling that they have achieved something and are closer to the purchase of your product. Display trust symbols to ease out any fears. A complicated checkout process makes it more likely for a user to just exit your website instead.
Marketing Automation
Wouldn’t it be nice if you could simply connect your ecommerce store to main chimp, constant contact, or our personal favorite Mautic an open source alterative? Now when you release a new product we have you covered. allowing for you to have an instant access to a segmented list of targeted customers that are already loyal to your brand.
User Friendly Design
Keep your website simple and clutter free. Don’t overwhelm users with information. Provide clear indications of where a user currently is on a website. Use drop-down menus and a consistently visible shopping cart, the former to help with navigation and the latter to help users keep a tab of their purchases and how much they cost.

Contact Us Today

We are a full-service digital marketing and web design company that offers our customers innovating digital marketing solutions. Talk to one of our specialists today!

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