Web Analytics

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Web Analytics is the collection of web data and analyzing it to understand web usage. Monitoring visitor activities related to a website and using the results to optimize your website is the main purpose of web analytics. It enables a business website to attract more customers, as well as work on areas of the website it lacks in.

Apart from attracting more visitors, web analytics is also used to gauge website performance and retain or attract existing customers. Web analytics is often used in combination with CRM to improve customer website usage experience by personalizing content according to preferences. It is not just used for monitoring traffic but for predicting future website and sales growth trends as well. It enables a business to realize market trends, interests, segmentation and the behavior of visitors. Web analytics is an important tool in promoting any website and hence making any business successful because of its solid benefits.

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Track Website Preformance

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Setting up key indicators of performance in different areas of websites allows you to better see what is working and what is not. It can also be useful in monitoring new changes to determine how effective they were. When tracking your performance it can also help you do A/B testing on your site to see which provides better conversion rates.

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Measure Web Traffic
Web analytics enables you to measure your web traffic in detail. Not just the number of visitors in a time period but the geographical location and how arrived on your website as well. Was it through social media, a search engine, email link or online ad? It also helps you see what keywords and phrases they used for their searches. All these things in addition to conversion rates for customers arriving through each channel of attraction can help a business determine which channels to focus and invest in.
Monitor Bounce Rate
When a visitor visits a web page but exits without clicking on anything or taking any further actions, it is known as a bounce. Bounce rate is very important for any website as it helps determine visitor engagement levels. High bounce rate is bad news. Web analytics provide bounce rate for each page of a website. Thus, by monitoring bounce rates of each page it can be determined which pages need improvement and which are the most successful.
Identify Exit Pages
An exit page is a page that the visitor uses to exit the website. Not to be confused with bounce rate as a bounce means no interaction of the user with a website while an exit means the page a visitor exits from after completing his journey through multiple pages of your website. Pages like the thank you page after a successful purchase have high exit rates.
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An exit page is a page that the visitor uses to exit the website. Not to be confused with bounce rate as a bounce means no interaction of the user with a website while an exit means the page a visitor exits from after completing his journey through multiple pages of your website. Pages like the thank you page after a successful purchase have high exit rates.

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