Web Analytics is the collection of web data and analyzing it to understand web usage. Monitoring visitor activities related to a website and using the results to optimize your website is the main purpose of web analytics. It enables a business website to attract more customers, as well as work on areas of the website it lacks in.
Apart from attracting more visitors, web analytics is also used to gauge website performance and retain or attract existing customers. Web analytics is often used in combination with CRM to improve customer website usage experience by personalizing content according to preferences. It is not just used for monitoring traffic but for predicting future website and sales growth trends as well. It enables a business to realize market trends, interests, segmentation and the behavior of visitors. Web analytics is an important tool in promoting any website and hence making any business successful because of its solid benefits.
Setting up key indicators of performance in different areas of websites allows you to better see what is working and what is not. It can also be useful in monitoring new changes to determine how effective they were. When tracking your performance it can also help you do A/B testing on your site to see which provides better conversion rates.