SuiteCRM is a software fork of SugarCRM’s popular Customer Relationship Management Software. It has won the 2015 and 2016 awards for the best open source CRM. With more than 500,000 downloads, SuiteCRM has dispelled the myth that open source CRM’s are only successful for smaller businesses and enterprises. SuiteCRM is developed and maintained by a full-time development team at SalesAgility and contributed to by the large community of dedicated developers and supporters. Due to its offered functionalities, SuiteCRM has been quickly adopted by all sectors of the market. It’s increased functionality, as well as customizability, also make it a popular CRM tool for E-Commerce. It has a lot to promote in the following ways to users in this sector.
For E commerce, a CRM system utilizes all the data gathered through monitoring a customer’s activities. Not just customers but new visitors and people directed to an E commerce website through marketing efforts also generate data which enables a company or organization to interact with them on a more personal level through the use of a CRM software. Catering to thousands of customers’ and prospects’ individual needs would otherwise be impossible without a proper CRM system in place.