OroCRM is an open source Customer Relationship Management System. It is a very complete and comprehensive CRM tool that also provides you with very in-depth reports of your sales and customer’s behaviors. Its capabilities can be stretched further by integrating it with other third-party applications. OroCRM is a useful tool especially for E-Commerce websites which today need to provide more targeted marketing, offers, and products to turn prospects into customers. Its other drool-worthy features make it a must for the E-commerce sector. The rise in E-Commerce has made CRM solution providers offer more customizable solutions specifically for E-Commerce websites. This enables them to offer an improved experience for their customers to maintain an edge over their competitors. It has great benefits.
For E commerce, a CRM system utilizes all the data gathered through monitoring a customer’s activities. Not just customers but new visitors and people directed to an E commerce website through marketing efforts also generate data which enables a company or organization to interact with them on a more personal level through the use of a CRM software. Catering to thousands of customers’ and prospects’ individual needs would otherwise be impossible without a proper CRM system in place.