Brand Identity

A website should not just draw attention. The role of a website is to attract and engage the user, as well as communicate your brand and raise awareness about a product or service.

In its most fundamental concepts, brand identity and strategy are a reflection or expression of the brand itself and the methodologies that the business implements in its day to day operation. Additionally, brand identity and brand strategy are two different concepts that target the same spectrum of activities. Brand strategy is a long-term action plan, dedicated to the development and success of a brand. The visible element that can be observed or seen adds up to form its brand identity, and how the brand chooses to identify itself as compared to other brands. A brand identity makes the organization unique, and a brand strategy ensures that the organization cements its way to success.


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Brand identity and strategy coexist and intertwine from time to time, and therefore work together to give the image of a well-functioning entity. Further understanding can grasp a better concept the two, brand identity takes account of different elements with which it is associated. The strategies that the brand implements, make use of the elements available to further strengthen its brand image. Every and any brand found on the market today make a promise to their consumer, at one point or the other. Whether they promise excellent quality or long lasting freshness, they all have a designated purpose.

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Strategies are deployed to make sure that the consumer gets the promised function out of the product, all while making the brand promise known to the consumers. Overall, the brand aims to increase its visibility, connect with its consumers and increase market share, using its identity
Brand Credibility
When buying a product, the consumer is not familiar with, there are a few things that can be considered as influential. Brand identity plays a vital role as a strong well-distinguished brand with a reputation will increase credibility and be the top priority of the consumer. Building credibility in return builds a reputation.
Customer Loyalty
Customers can make or break a business, hence comes forth the rule, “The customer is always right.” Customers are assets and retaining them and increasing loyalty is of top priority. Brand identity and customer-oriented strategies create consumer loyalty and add value.
Competitive Edge
Brand identity sets the brand apart from its competitors, it differentiates the brand in the marketplace. Customers are more likely to interact with a brand they can identify with and that typically leads to long-term customers. Customer’s recognition and a flawless reputation help to ensure a competitive edge.
Product Launch
If a new product enters the market, it will undergo a process of critique before it is deemed worthy of purchase. Hence when introducing a new product in the market, brand identity and credibility plays a vital role apart from the strategies and tactics being implemented.
Customer Recognition
Having a strong brand identity works in your favor to build customer recognition. This helps in differentiating your brand and adding to your company’s sale. The more your consumers recognize your product, the better-off your company is going to be

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